Seeing red

Agency Network: 
Published/Aired: 
April 2016

Description

Digital advertisement created by McCann, Mexico for L'Oreal, within the category: Health.

Advertising Agency: McCann, Mexico
Executive Creative Director: Javi Carro
Creative Directors: Jaume Gubianes, Joanna Lopez
Senior Copywriter: Jorge Ramos
Art Director: Eddi Aguirre
Agency producers: Juan Gonzalez, Emmanuel Aguilar
Client services director: Audrey Amselli
Production House: Catatonia
Director: Lorena de Fatima Mendoza
DOP: Cristian Rodriguez
Producer: Roberto Romero
Editor: Arturro Sanchez
Art Director: Daniel Hernandez
Audio Studio: Lookas Audio
Postproduction Studio: Imagu
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lilbuckaroo's picture

Ay caramba

lilbuckaroo
Activity Score 33
RamboTango's picture

Kinda sad. This is the issue that they felt needed tackling, come on.

RamboTango
Activity Score 160
Creative Director |

"Nothing except the mint can make money without advertising"

kleenex's picture

Yes. I think for them it is nice.

kleenex
Activity Score 58777
Web Designer/Developer
Yro's picture

The piñata is broken, now look what was inside..
http://adsoftheworld.com/media/online/valspar_color_for_the_colorblind

Yro
Activity Score 158
Art Director
allan080i's picture

YEAP the same same same shame thing

allan080i
Activity Score 121
Creative Director at Jotabequ Grey |

http://www.behance.net/allanjimenez

TheBear's picture

First of all, that racist. And second, they never say they created the glasses, they are providing the glasses so the guys can see the red lips, that's the idea, the glasses are not the idea.

Now, about the idea, it's boring, it was clearly created specifically for Cannes and it won't win (unless other juries help make it a bronze).

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

halaby87's picture

Okay

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

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