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Agency Network: 
Published/Aired: 
January 2014

Description

The iconic trams of Lisbon do not go unnoticed to anyone. Neither they nor the wires that provide them with energy and that are spread across the city's most charismatic neighborhoods. Still, Leo Burnett Lisboa looked at these in a different way and saw a typography in its complex mesh. And like that, with the support of the Lisbon City Council, the official font Lisbon was born. On the website lxtype.pt, where it can be explored and downloaded for free, everyone can test the font and find out a place associated with each letter, transforming words in spontaneous and personalized guides of the city. To spread the idea, a film was created and directed internally by Hugo Lage and with a soundtrack kindly provided by Dead Combo.

Digital advertisement created by Leo Burnett, Portugal for Lisbon City Council, within the category: Transport.

Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Luciana Cani
Head Of Art: Nuno Salvaterra
Copywriter: Jaime Nascimento
Art Direct: Guilherme Nunes
Photography: Guilherme Nunes
Head Of Digital Production: Nuno Frade
Direction and editing: Hugo Lage
Collaborators: Freddie Brando, André Mota, Joana Bruno, Natasha Hellegouarch
Music: Dead Combo
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kleenex's picture

now that is a funky font.

kleenex
Activity Score 58793
Web Designer/Developer
sacrilegend's picture

Excellent.

sacrilegend
Activity Score 3394
Copywriter
Austin Video Production's picture

Nicely done.

Austin Video Pr...
Activity Score 1310
CostaCosta's picture

Nice concept

CostaCosta
Activity Score 107
Copywriter
CostaCosta's picture

Nice concept

CostaCosta
Activity Score 107
Copywriter
Barbara O.'s picture

This is so cool. I love the idea.

Barbara O.
Activity Score 211
Barbara & 1923 |

Barbara O.

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