Agency Network: 
Published/Aired: 
June 2018

Description

Every year in Peru, there are more than 4,500 cases of prostate, testicular and penile cancer. By 2020, the figures are projected to increase by more than 22%.

This campaign is born from the data of one of these kind cancers, testicular cancer, which attacks young adults from the ages 15 to 30. To generate awareness in a more direct and fresh manner, we found an interesting way to communicate to our target audience using Instagram, #hashtag and a sticker. By rotating upside down a hand and heart sticker, we created a fun and original way of commitment between men, to have a testicular self examination and giving a powerful message to share and motivate others to get an annual checkup.

Digital advertisement created by Wunderman, Peru for Liga Contra el Cancer, within the category: Public Interest, NGO.

Advertising Agency: Wunderman Phantasia, Peru
Chief Creative Officer: Jose Aburto
Head of Art: Augusto Landauro
Account Manager Director: Carlos Bernal
Creative Director: Diego Sugai
Senior Copywriters: Alvaro Angulo, Diego Figueroa
Art Director: Beto Carreño
Designer: Hugo Prieto
Retouching: Manuel Abad
Animation: Ismael Cerna
Account Director: Jorge Indacochea
Social Media: Pedro Tucto
Social Listening: Emmanuel Alfaro
Post Production 3D: Ricardo Villar
Project Manager: Anderson Poccorpachi
Back-end Programmer: Alonso de la Quintana
QA: Yoselin Rodríguez, Luis Quispe
Systems Analyst: Lucia Somocurcio
Photographer: Daniel Bengoa
BTL Agency: Orange 360º
Video Production: Diego Dibós Sound Lab
Audio Production: Santiago
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kleenex's picture

nice effort.

kleenex
Activity Score 57713
Web Designer/Developer
halaby87's picture

nice thought

halaby87
Activity Score 10396
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