Every year in Peru, there are more than 4,500 cases of prostate, testicular and penile cancer. By 2020, the figures are projected to increase by more than 22%.
This campaign is born from the data of one of these kind cancers, testicular cancer, which attacks young adults from the ages 15 to 30. To generate awareness in a more direct and fresh manner, we found an interesting way to communicate to our target audience using Instagram, #hashtag and a sticker. By rotating upside down a hand and heart sticker, we created a fun and original way of commitment between men, to have a testicular self examination and giving a powerful message to share and motivate others to get an annual checkup.
Digital advertisement created by Wunderman, Peru for Liga Contra el Cancer, within the category: Public Interest, NGO.
Chief Creative Officer: Jose Aburto
Head of Art: Augusto Landauro
Account Manager Director: Carlos Bernal
Creative Director: Diego Sugai
Senior Copywriters: Alvaro Angulo, Diego Figueroa
Art Director: Beto Carreño
Designer: Hugo Prieto
Retouching: Manuel Abad
Animation: Ismael Cerna
Account Director: Jorge Indacochea
Social Media: Pedro Tucto
Social Listening: Emmanuel Alfaro
Post Production 3D: Ricardo Villar
Project Manager: Anderson Poccorpachi
Back-end Programmer: Alonso de la Quintana
QA: Yoselin Rodríguez, Luis Quispe
Systems Analyst: Lucia Somocurcio
Photographer: Daniel Bengoa
BTL Agency: Orange 360º
Video Production: Diego Dibós Sound Lab
Audio Production: Santiago