Striptease shopping
Description
The Brief: To increase Liaison Dangereuse sales on Valentine’s day.
The Results: By creating a new way to sell online lingerie, we got free media coverage from the main websites, newspapers and magazines in Germany spreading the campaign. Our client gained additional traffic of 155% on the website pushing the sales by 50% during the promotion.
Digital advertisement created by Serviceplan, United Kingdom for Liaison Dangereuse, within the category: Fashion.
Advertising Agency: Serviceplan, Munich, Germany
Chief Executive Creative Director: Alex Schill
Executive Creative Director: Matthias Harbeck
Creative Director: Oliver Palmer
Art Director: Felipe Cury
Copywriters: Augusto dos Anjos, Sebastian Wolf
UHHHHHHHHHHHHHHHHHHH......... I don't know man.
If my boyfriend bought me lingerie from this website, we better be watching the strip tease together. otherwise... not cool... not cool.
Keeping the right side of your head warm.
He probably does a lot of things alone on his computer with out you.
I'm sure he does lol oh well, c'est la vie!
Keeping the right side of your head warm.
agreed, livvy.
but, seriously, will someone actually buy the lingerie just to watch the striptease? surely there are cheaper (or free) videos somewhere else. good idea, but not sure how effective it actually is.
(i just watched this ad in the library. risque...)
keeping the right side of your head warm. http://thethinkingtoque.blogspot.com
I can see how men would follow the banner to the website, but once she demends money for the striptease I'd turn around and get the hell out of there before my wife finds out.
So yeah, interesting idea, and media coverage and all, but I don't understand how people actually purchased lingerie like that.
That's me!
http://resiseymilim.wordpress.com
if the statistics were real i think that now there are a lot of lonely men with sexy lingerie jaja
There's plenty of sites that would show that for free. And the striptease was very meh... The German accent though was sexy :)
I say this is a great idea to sell items on the e-commerce site.
I will agree that too much free sex sites do exist though.
I guess this is legal...? Hey maybe it'll work for beervertising too! Hold on let me call up Budweiser...
3 stars for the idea. 1 star for the free boob show.
god you guys are pervs
Keeping the right side of your head warm.
Gold fake. Boring. 2 Stars for the sexy voiceover though.
4 Stars for the hot ladies.
it's a gr8 idea u get a product with a double service delivery and show
For sure there are websites that offers this and more for free but the concept is other and i´m pretty sure that selling numbers and statistics at the end of the video were real.
All kinds of dubious shenanigans here. This isn't seduction, it's straight out visual prostitution.
Here's an idea for your next campaign: tell your mailing list that unless they buy another more expensive gift, you're going to tell their women that the only reason she got a sexy Valentine's gift was so her man could get his rocks off to another woman stripping.
Blackmail, one step up from what you're doing here.
This is awful, making man lust over another woman with the excuse that he is buying something for his "loved on"? Can you get lower than that?? Pure pornography and prostitution used as marketing tool...
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