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Striptease shopping

Agency Network: 
Published/Aired: 
February 2011

Description

The Brief: To increase Liaison Dangereuse sales on Valentine’s day.

The Results: By creating a new way to sell online lingerie, we got free media coverage from the main websites, newspapers and magazines in Germany spreading the campaign. Our client gained additional traffic of 155% on the website pushing the sales by 50% during the promotion.

Digital advertisement created by Serviceplan, United Kingdom for Liaison Dangereuse, within the category: Fashion.

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livvy's picture

UHHHHHHHHHHHHHHHHHHH......... I don't know man.

If my boyfriend bought me lingerie from this website, we better be watching the strip tease together. otherwise... not cool... not cool.

livvy
Activity Score 84
Marketing Manager at McGill University |

Keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com/

CJR785's picture

He probably does a lot of things alone on his computer with out you.

CJR785
Activity Score 50
Graphic Designer / Art Director
livvy's picture

I'm sure he does lol oh well, c'est la vie!

livvy
Activity Score 84
Marketing Manager at McGill University |

Keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com/

chapelier's picture

agreed, livvy.

but, seriously, will someone actually buy the lingerie just to watch the striptease? surely there are cheaper (or free) videos somewhere else. good idea, but not sure how effective it actually is.

(i just watched this ad in the library. risque...)

chapelier
Activity Score 154

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

TommyO's picture

I can see how men would follow the banner to the website, but once she demends money for the striptease I'd turn around and get the hell out of there before my wife finds out.
So yeah, interesting idea, and media coverage and all, but I don't understand how people actually purchased lingerie like that.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Agus Russo's picture

if the statistics were real i think that now there are a lot of lonely men with sexy lingerie jaja

Agus Russo
Activity Score 10
luispiter's picture

i love this... jajja its beautiful

luispiter
Activity Score 2756
comunication
JediByKnight's picture

Awesome!!!

JediByKnight
Activity Score 184
Copywriter
My_friend_Goo's picture

That is totally awesome

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
Lazarus's picture

Great. Well done.

Lazarus
Activity Score 1536
Creative Director
suhaas's picture

So So, it is said that Sex always sells, but not in this case.

suhaas
Activity Score 18
atb2005's picture

There's plenty of sites that would show that for free. And the striptease was very meh... The German accent though was sexy :)

atb2005
Activity Score 13557
kleenex's picture

I say this is a great idea to sell items on the e-commerce site.

I will agree that too much free sex sites do exist though.

kleenex
Activity Score 58657
Web Designer/Developer
Yarp's picture

I guess this is legal...? Hey maybe it'll work for beervertising too! Hold on let me call up Budweiser...
3 stars for the idea. 1 star for the free boob show.

Yarp
Activity Score 385
Copywriter at Freelance
livvy's picture

god you guys are pervs

livvy
Activity Score 84
Marketing Manager at McGill University |

Keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com/

Draper's picture

Gold fake. Boring. 2 Stars for the sexy voiceover though.
4 Stars for the hot ladies.

Draper
Activity Score 183
Creative Director
z-zone's picture

it's a gr8 idea u get a product with a double service delivery and show

z-zone
Activity Score 11
Graphic Designer at fine arts
Glut's picture

For sure there are websites that offers this and more for free but the concept is other and i´m pretty sure that selling numbers and statistics at the end of the video were real.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
CuriousPencil's picture

All kinds of dubious shenanigans here. This isn't seduction, it's straight out visual prostitution.

Here's an idea for your next campaign: tell your mailing list that unless they buy another more expensive gift, you're going to tell their women that the only reason she got a sexy Valentine's gift was so her man could get his rocks off to another woman stripping.

Blackmail, one step up from what you're doing here.

CuriousPencil
Activity Score 4225
Copywriter
nicoleta13's picture

This is awful, making man lust over another woman with the excuse that he is buying something for his "loved on"? Can you get lower than that?? Pure pornography and prostitution used as marketing tool...

nicoleta13
Activity Score 2
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