Agency Network: 
May 2017


A Messenger Bot that creates a link between the habit of posting images accompanied by quotes and the portfolio of works and authors of LeYa, one of Brazil’s biggest publishing houses.

Digital advertisement created by McCann, Brazil for LeYa, within the category: Recreation, Leisure.

Advertising Agency: WMcCann, Brazil
Chief Creative Officer: Washington Olivetto
Creative VP: Guime Davidson
Creative Directors: Nicolás Romanó, Viviane Pepe
Creatives: Alexandre Xela Oliveira, Mateus Cerqueira, Eduardo Cesar
Production VP: Marcelo Hack
RTV: Juliana Lutterbach, Ana Borges
Film Production / Post Production: Studio Great
Sound Production: Liquo Audio
Digital Production: Vitor Henckel
Project Manager: Mylena Moraes
Account Service: Marcio Borges, Mylena Moraes
Client Approval: Leila Name
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