Trace your road

Agency Network: 
Published/Aired: 
September 2013

Description

Digital advertisement created by Saatchi & Saatchi, Italy for Lexus, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Art Directors: Giulio Frittaion, Michele Sartori
Copywriters: Massimo Paternoster, Tommaso Zago
Accounts: Monica Cassano, Chiara Torelli
Head of Tv: Raffaella Scarpetti
Producer: Ella Elliott
Production Company: Movie Magic
Director: Alan Bibby / Logan
Generative Visuals / Projections and Interactivity: Fake Love
Original music: Alessandro Cristofori, Diego Perugini
Sound design: Top Digital
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Highest Rated

kleenex's picture

I love the video, but whole the connection is a flop.

kleenex
Activity Score 57713
Web Designer/Developer
Mariana Cardona's picture

What is the conexion between "New lexus is hybrid" and the second part?
Thanks

Mariana Cardona
Activity Score 4
Copywriter |

Fun&Life

Ramat Ajala's picture

And so? Why should i buy this car?
Unuseful.

Ramat Ajala
Activity Score 800
kleenex's picture

I love the video, but whole the connection is a flop.

kleenex
Activity Score 57713
Web Designer/Developer
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