Lexus Elevate

Agency Network: 
Published/Aired: 
August 2015

Description

“Lexus Elevate” is an immersive 360-degree film experience (https://www.youtube.com/watch?v=s-yDLHC0ryU&feature=youtu.be) using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. It is the next step in virtual reality. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective.

Digital advertisement created by Team One, United States for Lexus, within the category: Automotive.

Advertising Agency: Team One, USA
Executive Producers: Sam Walsh, Chris Graves, Alastair Green
Executive Creative Director: Alastair Green
Creative Director: John Dohrmann
Chief Creative Officer: Chris Graves
Producers: Tiffany Otoya, Kristen Little
Copywriter: Mike Rozycki
Art Director: Quoc Lu
Designer: Lucia Matioli
Account Supervisor: Jeanna Duff
Account Executive: Amy Davis
Live Action & Digital Production: UNIT9 Films
Director: Anrick Bregman
Executive Producer: Michelle Craig
Producer: Rory Mathieson
Line Producer: Alexis Celic
DP: Carl Burke
VR Technician: Joff Harris
Music & Sound Design: Plan8
Editor: Joe Randall-Cutler
Alt. Line Producer: Jess Feavel
Location Manager: Greg Orselli
Production Assistant / Driver: Nick Favorite
DIT: Jackie Bryan
PA: Katherine Johnson
Lead Compositor: Marcus Punter-Bradshaw
Compositor: Jakub Wesolowski, Stefano Pasotti, Zlaten Del Castillo, Preite Davide
Title Design: Eric Schockmel
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Highest Rated

halaby87's picture

Mmm

halaby87
Activity Score 10396
halaby87's picture

Mmm

halaby87
Activity Score 10396
kleenex's picture

nothing that special

kleenex
Activity Score 57691
Web Designer/Developer
Culture's picture

Nothing except good filming...

Culture
Activity Score 978
Creative Director
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