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Shawn

Campaign
Agency Network: 
Published/Aired: 
March 2015

Also From This Campaign 2

Description

Digital advertisement created by Civilization, China for Levi's, within the category: Fashion.

Advertising Agency: Civilization, Shanghai, China
Creative Directors: Andrew Lok, Alex Xie
Copywriter: Miya Wang
Art Director: Andrew Lok
Producer: Guo-Jun Yu
Client Management: Iris Le
Production: WM
Film Director: Andrew Lok
Assistant Director: Miya Wang
Cinematographers: Shi-Feng Lin, Hao-Tian Kang
Post Production: Attic
Editor: Sissi Deng
Producer: Chye-Yee Cho
Colorist: Yorky Yu
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Highest Rated

Junyi Liu's picture

Cool is different from any others, it is persist one's old ways, it is in spite, and it is self-assertion. Cool is one kind of posture, it is to do the unusual thing. Cool is an attitude, which is very confident of their own. Cool is be true to yourself, take yourself style line. Cool is a jeans, a T-shirt, simply, and loving life. This is the launch of Levi's that works together with spokesperson Shawn Yu. In the clip, Shawn Yu is such a simple guy who loves fashion and would like to be cool. But he does lots of things; he has many dreams, and he insists his dream. Levi's took us to a new understanding of Shawn. He looks cynical, but actually has hard personality, has his own insistence, and insists doing things that others can't not insist. I really like him personality and how he treats his life. I'll always follow his step.

Junyi Liu
Activity Score 16
Junyi Liu's picture

Cool is different from any others, it is persist one's old ways, it is in spite, and it is self-assertion. Cool is one kind of posture, it is to do the unusual thing. Cool is an attitude, which is very confident of their own. Cool is be true to yourself, take yourself style line. Cool is a jeans, a T-shirt, simply, and loving life. This is the launch of Levi's that works together with spokesperson Shawn Yu. In the clip, Shawn Yu is such a simple guy who loves fashion and would like to be cool. But he does lots of things; he has many dreams, and he insists his dream. Levi's took us to a new understanding of Shawn. He looks cynical, but actually has hard personality, has his own insistence, and insists doing things that others can't not insist. I really like him personality and how he treats his life. I'll always follow his step.

Junyi Liu
Activity Score 16
damnson's picture

Levi's is a great brand, but this was boring.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

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