Ivy

Since July 2014, Levi's has declared the global campaign"to live out the fun". it injects new energy to Levi's brand, and represents the future direction of new spirit of optimism. With vibrant, story and iconic cowboy culture to record those highly infectious joy moment of people's daily life. Ivy has an appearance of cutting edge fashion, music fashion, and beautiful. She's so cool but doesn't loss of any sexy. She starts her dream for her hometown, and continuing to establish higher goals for herself. From Shanghai to Beijing, going further and further. She becomes a quite popular star in her own field. Ivy hopes to present a real simple herself, without external constraints, do what herself wants to do. And works together with Levis' at this time help her show out her more positive and optimistic attitude towards life. I appreciate girl like her who dare to chase their own dream with all they have.