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Ivy

Campaign
Agency Network: 
Published/Aired: 
March 2015

Also From This Campaign 2

Description

Digital advertisement created by Civilization, China for Levi's, within the category: Fashion.

Advertising Agency: Civilization, Shanghai, China
Creative Directors: Andrew Lok, Alex Xie
Copywriter: Miya Wang
Art Director: Andrew Lok
Producer: Guo-Jun Yu
Client Management: Iris Le
Production: WM
Film Director: Andrew Lok
Assistant Director: Miya Wang
Cinematographers: Shi-Feng Lin, Hao-Tian Kang
Post Production: Attic
Editor: Sissi Deng
Producer: Chye-Yee Cho
Colorist: Yorky Yu
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Highest Rated

halaby87's picture

Unless she is the sexiest thing in China it's just a normal ad

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

kleenex's picture

Boring..

kleenex
Activity Score 58797
Web Designer/Developer
Junyi Liu's picture

Since July 2014, Levi's has declared the global campaign"to live out the fun". it injects new energy to Levi's brand, and represents the future direction of new spirit of optimism. With vibrant, story and iconic cowboy culture to record those highly infectious joy moment of people's daily life. Ivy has an appearance of cutting edge fashion, music fashion, and beautiful. She's so cool but doesn't loss of any sexy. She starts her dream for her hometown, and continuing to establish higher goals for herself. From Shanghai to Beijing, going further and further. She becomes a quite popular star in her own field. Ivy hopes to present a real simple herself, without external constraints, do what herself wants to do. And works together with Levis' at this time help her show out her more positive and optimistic attitude towards life. I appreciate girl like her who dare to chase their own dream with all they have.

Junyi Liu
Activity Score 16
halaby87's picture

Unless she is the sexiest thing in China it's just a normal ad

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

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