LEGO have partnered up with 1stAveMachine to make the world more playful with a collaboration to encourage some much needed creative and active play.
The online activation integrates the mighty LEGO House in Billund, Denmark. Director Will Samuel crafted a story of sport themed sequences that interact with the building’s bold architecture and fun little rooftop playgrounds. Staying true to the LEGO play experience, much of the animation and effects were built by hand, frame by frame, tied together with a final touch of digital wizardry.
Creative: Jon Wicks
Creative: Anstice Murray
Producer: David Z. Obadiah
Director: Will Samuel
Producer: Mike Capon
Illustrator: Nick Losse
VFX Supervisor: James Littlemore
Lead Animator: Matt Lloyd
Flash Animator: Frankie Swain
Flash Animator: Stephen Vuilleman
Nuke Artist: David Birkhill
Sound Designer: Nick Olsouzidis