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Agency Network: 
Published/Aired: 
May 2013

Description

Digital advertisement created by Leo Burnett, Colombia for League against cancer, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Colombia
Global Chief Creative Officer: Mark Tutssel
Executive Creative Directors / Managing Directors: Fernando Hernández, Mauricio Sarmiento
Creative Directors: Carlos Oviedo, Alexis Ospina, Rafael Reina
Account Director: Natalia Valencia
Art Directors: Rafael Reina, Andres Lopez
Copywriters: Andrés Salamanca, Alexis Ospina
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kleenex's picture

YES!!!

kleenex
Activity Score 58797
Web Designer/Developer
talkingisfree's picture

A bit invasive but very clever.

talkingisfree
Activity Score 2712
Art Director
talkingisfree's picture

A bit invasive but very clever.

talkingisfree
Activity Score 2712
Art Director
WWWorker's picture

The comparison is a bit forced. People didn't ignore a cancer, they ignored a spam. Not so clever, to me.

WWWorker
Activity Score 121
WWWorker's picture

The comparison is a bit forced. People didn't ignore a cancer, they ignored a spam. Not so clever, to me.

WWWorker
Activity Score 121
lucyset's picture

Interesting and very provocative concept

lucyset
Activity Score 230
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