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Copytest App

Agency Network: 
Published/Aired: 
January 2011

Description

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook.

Digital advertisement created by Leagas Delaney, Germany for Leagas Delaney, within the category: Agency Self-Promo.

iTunes link: http://itunes.apple.com/us/app/leagas-delaney-copytest/id417378144?mt=8
Advertising Agency: http://www.leagasdelaney.de">Leagas Delaney Hamburg, Germany
Creative Directors: Stefan Zschaler, Oliver Grandt
Art Director: Ole Kleinhans
Copywriters: Bjoern Neugebauer, Jakob Eckstein
Illustrators: Ole Kleinhans, Markus Schmidt
Technical conception and supervision: Sven Schmiede
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Highest Rated

Reality Check's picture

It's great that this app exists.

Reality Check
Activity Score 2539
atb2005's picture

Yet another app. What if I don't use iPhone?

atb2005
Activity Score 13557
TommyO's picture

Then you are not qualified to BREATH, let alone work as a copywriter!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

CuriousPencil's picture

* breathE

CuriousPencil
Activity Score 4225
Copywriter
Reality Check's picture

It's great that this app exists.

Reality Check
Activity Score 2539
deedeedead's picture

Too bad it´s only in german !, anyway, like the approach in this one. Cool way to spot new talents

deedeedead
Activity Score 26
Copywriter at JWT Caracas |

http://www.behance.net/JavierValle

krautland's picture

okay, cute but it's not really an idea, it's an adaptation for a different media environment.

krautland
Activity Score 3216
Art Director at erm... no calls please.
henito's picture

brings new life and fun to a recruiting tool that had become quite boring and somewhat uninspired. so I like it!

henito
Activity Score 560
Copywriter
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