Copytest App
Description
In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook.
Digital advertisement created by Leagas Delaney, Germany for Leagas Delaney, within the category: Agency Self-Promo.
Advertising Agency: http://www.leagasdelaney.de">Leagas Delaney Hamburg, Germany
Creative Directors: Stefan Zschaler, Oliver Grandt
Art Director: Ole Kleinhans
Copywriters: Bjoern Neugebauer, Jakob Eckstein
Illustrators: Ole Kleinhans, Markus Schmidt
Technical conception and supervision: Sven Schmiede
Then you are not qualified to BREATH, let alone work as a copywriter!
That's me!
http://resiseymilim.wordpress.com
Too bad it´s only in german !, anyway, like the approach in this one. Cool way to spot new talents
okay, cute but it's not really an idea, it's an adaptation for a different media environment.
brings new life and fun to a recruiting tool that had become quite boring and somewhat uninspired. so I like it!
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