The Gentlemen’s League Configurator

Agency Network: 
January 2013
LCBO:  The Gentlemen’s League Configurator
LCBO Digital Ad -  The Gentlemen’s League Configurator


The Liquor Control Board of Ontario (LCBO) is making it easier for young men to get back into the party spirit during the post-holiday season with an ornately designed web tool that resembles a handcrafted prop from an H.G. Wells-inspired movie. The Gentlemen’s League Configurator is an experiential website that helps men plan parties in a simple yet gentlemanly fashion. Visit The Gentlemen’s League Configurator at

Digital advertisement created by Cossette, Canada for LCBO, within the category: Alcoholic Drinks.

Advertising Agency: Cossette, Toronto, Canada
Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Chad Borlase
Art Director: Kenneth Fothergill
Copywriter: Peter Gardiner
VP Digital: Tim Dolan
Brand Director, Digital: Chris Dyck
Director, Digital Production: Pralad Rao
Senior Project Manager: Amber Adam
Senior Interactive Architect: Scott Garson
Web Developers: Dylan Scott, Christina Habberjam
Designer: Eleni Alpous
Interactive Designers: Erin McGuire, Pavel Gorin
QA Analyst: Kate Roberts
Senior Web Developer: Jaswinder Rattanpal
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tazyboy's picture

not bad

Activity Score 777
Art Director
DaAvitar's picture

Dont like...

Activity Score 198
Spanky's picture

Looks like they spent a lot of time making something incredibly boring.

Activity Score 4895
theideamug's picture

Compare to the SAQ campaign few years ago (in Quebec), LCBO is way lackluster.

Activity Score 16
Marketing Manager at Merchlar |

THE IDEA MUG. Take a sip of the future.
A lighthearted approach to explore the creative possibilities of technology.

kleenex's picture

A nice looking website.

Activity Score 58777
Web Designer/Developer
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