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Published/Aired: 
May 2018
Länsförsäkringar Digital Ad - #ImPerfect
Länsförsäkringar Digital Ad - #ImPerfect
Länsförsäkringar Digital Ad - #ImPerfect
Länsförsäkringar Digital Ad - #ImPerfect

Description

The Swedish insurance company Länsförsäkringar started a successful movement towards fake online facades that are causing low self-esteem and anxiety among teenagers. How? By turning influencers into human billboards – with a message against their own perfectionism.

Social media is damaging the mental health of Swedish teenagers due to constant comparisons with influencers and unattainable ideals. Länsförsäkringar, who in various ways are helping young people to grow and believe in themselves, wanted to shine a light on this and help teens see beyond all fake online facades. But teens wouldn’t listen to an insurance company…

Digital advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.

Advertising Agency: Stendahls, Gothenburg, Sweden
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kleenex's picture

nice effort.

kleenex
Activity Score 54473
Web Designer/Developer
feysal's picture

we thought well executed

feysal
Activity Score 2595
Executive Creative Director at CBCC Africa (Centre for Behaviour Change and Communication) |

groovy baby!

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