Landmines Maliciously Dismember and Kill People Without Any Warning. Just as Malicious Are the Online Banners We Developed to Generate Donations for Victims of Landmines. They Advertise Visits to Exotic Countries in the Same Way as Travel Agencies Do. The Online Banner Must Be Actively Clicked Away So That the Underlying Content May Be Read. What is Unusual: the “close Button” is Not Placed in the Corner but in the Center of the Online Banner, Directly on the Terrain of the Inviting Landscape. When the Cursor Appears Near the “close Button”, It Triggers an Explosion in the Landscape.
Digital advertisement created by Butter, Germany for landmine.de, within the category: Public Interest, NGO.
Excecutive Creative Directors: Matthias Eickmeyer, Michael Preuss
Creative Directors: Elmar Gerlach, Romeo Bay
Art Directors: Felix Umbach, Thomas Hugo, Ben Frischen, Klaus Holsen
Copywriter: Max Messinger
Production: Jan Kopietz, Carsten Mainz, Christian Weingaertner
Account Director: Andreas Hahn
Media: Nadine Birkel (MEC Interaction)