Love in Action

Agency Network: 
Published/Aired: 
February 2010
Lacta:  Love in Action
Lacta Digital Ad -  Love in Action

Description

To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some people even popped up as extras in the finished film. During filming, audiences were kept updated through a blog, Facebook, Twitter, YouTube and Flickr accounts. On Valentine’s day the 27’ film

See the site and film here: http://loveinaction.gr/english
Case video here: http://vimeo.com/10550343

Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Advertising Agency: OgilvyOne Worldwide, Athens, Greece
Creative Director: Panos Sambrakos
Art Director: Constantinos Demetriadis
Copywriter: Konstantina Chatzaki
Account Director: Christina Alifakioti
Web Programmer: George Alatzas
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Highest Rated

xcreativity's picture

good job

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Adaddicted's picture

I've to agree since they claim its based on a true story.
Like the feel and the tone throughout. Acting is superb, she's gorgeous I must say, but the voice... horrible!
Overall good job!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

xcreativity's picture

good job

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

listenthinkimplement's picture

A poison for hopeless romantic souls... yet boring and predictable in some parts... Overall a mini Hollywood movie...

listenthinkimplement
Activity Score 64
Copywriter
ad_nan's picture

Fantastic work

ad_nan
Activity Score 2
Web Designer/Developer
raavigeorgian's picture

such a story will be a runaway hit in India...Believe me...

raavigeorgian
Activity Score 2444
Art Director at New Delhi
LeroyChristian's picture

i love this

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
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