Facebook app case study

Agency Network: 
Published/Aired: 
January 2011

Description

URL: http://www.facebook.com/Lacta

Lacta is the leading chocolate brand in Greece. Its advertising has always been about people in "love", comparing the feeling to Lacta's sweet taste. Its slogan translates to "Lacta - The sweetest part of your life". In order to promote Lacta's Facebook page, OgilvyOne Athens developed an application that let people change Lacta's brand on the pack into the name of their lover. They could then post the custom image on their lover's Facebook wall, declaring to everyone that he or she is the sweetest part of their life. The application quickly became a viral hit in Greece, with 135.000 people sharing more than 300.000 virtual Lacta chocolates and many users substituting their profile image with their dedicated Lacta. This helped grow Lacta's Facebook page into the biggest for any brand in Greece, numbering today 265.000 fans.

Digital advertisement created by Ogilvy, United Kingdom for Lacta, within the category: Fashion.

Advertising Agency: OgilvyOne, Athens, Greece
Executive Creative Director: Panos Sambrakos
Creative Director: Konstantina Chatzaki
Copywriter: Franceska Galafti
Art Director: Konstantinos Penlidis
Web Designer: Dimitris Chatzieleftheriou
Head of IT: Manolis Mavrikakis
Web Programmer: Angelos Veglektsis
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Gjeli's picture

Smart as the other Lacta's campaigns!

Gjeli
Activity Score 105
Art Director
morse's picture

Sweet idea!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Sdb's picture

Good idea, its effective as well!

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
sirvan's picture

Very brave of the client to let them futz w/ the LogoFont. Nice.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Glut's picture

Saying to the other "you are like a peanut lacta", "Our love is like a milky lacta"

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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