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One sweet barcode

Agency Network: 
Published/Aired: 
December 2015

Description

Use this scannable barcode at your nearest Krispy Kreme on 12-12-15. Free doughnuts await.
An in-store Krispy Kreme glazing machine was customized so that the glaze drips out in a barcode. It was filmed in action, with the just-glazed doughnuts rolling out, and that video, on your smartphone, is a scannable coupon. On 12-12-15 it gets you a second one-dozen box of doughnuts, free with first dozen purchased.

Digital advertisement created by Baldwin&, United States for Krispy Kreme, within the category: Food.

Advertising Agency: Baldwin&, Raleigh, USA
Creative Director: David Baldwin
Creative Director: Bob Ranew
Art Director: Jimmie Blount
Copywriter: Britton Upchurch
Digital Media Strategist: Holly Sigler
Production Co. / Post: Remedy
Director / D.P.: Josh Sliffe
AD / Producer: Austin Simmons
AD: Ali Petre
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Highest Rated

kleenex's picture

I'm hungry now!!!

kleenex
Activity Score 58657
Web Designer/Developer
damnson's picture

Can't. Stop. Watching. It.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I'm hungry now!!!

kleenex
Activity Score 58657
Web Designer/Developer
souki87's picture

Niiiice!

souki87
Activity Score 25
MacMonkey's picture

Great idea. I feel a little jealous.

MacMonkey
Activity Score 338
Graphic Designer
juanshenao's picture

AWEsome! Simply AWEsome!

juanshenao
Activity Score 68
Creative Director
Austin Video Production's picture

Straight to the point and clever.

Austin Video Pr...
Activity Score 1310
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