Use this scannable barcode at your nearest Krispy Kreme on 12-12-15. Free doughnuts await.
An in-store Krispy Kreme glazing machine was customized so that the glaze drips out in a barcode. It was filmed in action, with the just-glazed doughnuts rolling out, and that video, on your smartphone, is a scannable coupon. On 12-12-15 it gets you a second one-dozen box of doughnuts, free with first dozen purchased.
Digital advertisement created by Baldwin&, United States for Krispy Kreme, within the category: Food.
Creative Director: David Baldwin
Creative Director: Bob Ranew
Art Director: Jimmie Blount
Copywriter: Britton Upchurch
Digital Media Strategist: Holly Sigler
Production Co. / Post: Remedy
Director / D.P.: Josh Sliffe
AD / Producer: Austin Simmons
AD: Ali Petre