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Beer Buddy!

Agency Network: 
Published/Aired: 
July 2013

Description

Android App: http://bitly.com/budpartak

Beer Buddy! is the very first mobile app that you can’t touch - it’s counting you a time for how long you can “ survive” without your mobile phone. That helps you and your friends enjoy even more your togetherness. Our goal was to engage digital consumers and spread the message that Kozel (is authentic Czech beer that thanks to its easy-drinking taste) supports people to fully enjoy true spirit and simple small joys of camaradery while putting aside their daily duties.

Digital advertisement created by Triad, Slovakia for Kozel, within the category: Alcoholic Drinks.

Advertising Agency: Triad, Bratislava, Slovakia
Creative Director: Jaroslav Zacko
Art Director: Viktor Karvai
Copywriters: Maroš Hamorský, Vlado Kurek
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Highest Rated

kollar_matus's picture

yep, you're right. Only thing that you're actually winning is the badge - and there were much more badges than just this one for an hour without a phone (on for 8 hours & more) - and the rest is up to your buddies :)

kollar_matus
Activity Score 6
Marketing Manager at TRIAD Advertising
morse's picture

I think there are at least 3-4 apps out there that build on the same idea. But we can never have enough.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture

What about iPhones?

Pete R.
Activity Score 3412
Illustrator
kleenex's picture

What do win if you do not answer the phone for over an hour??

kleenex
Activity Score 52674
Web Designer/Developer
damnson's picture

Yeah, I was thinking about the same thing. What's the reward?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

grenasberg's picture

I guess you win a free beer from the looser? Or anything else you agree upon with your buddies :)

grenasberg
Activity Score 2
kollar_matus's picture

yep, you're right. Only thing that you're actually winning is the badge - and there were much more badges than just this one for an hour without a phone (on for 8 hours & more) - and the rest is up to your buddies :)

kollar_matus
Activity Score 6
Marketing Manager at TRIAD Advertising
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