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Happy Birthday Pink City

Agency Network: 
Published/Aired: 
September 2019
Kotayk Beer: Happy Birthday Pink City
Kotayk Beer Digital Ad - Happy Birthday Pink City

Description

Kotayk 2800. Kotayk is one of the leaders of the Armenian beer market. In 2018, after Kotayk went through some rebranding and the letter K appeared on the bottle cap, we received an interesting brief - get people talking about the new bottle cap with next to zero spending and in a very short timeframe. So, we decided to tap into a topic everyone was already talking about - the 2800th Anniversary of the City of Yerevan. The idea was created, approved and executed in a matter of several days, with a negligible budget. After one year, the poster remains one of the most high-impact-low-cost ads in the local beer market.

Digital advertisement created by Zuck&Berg, Armenia for Kotayk Beer, within the category: Alcoholic Drinks.

Advertising Agency: Zuck&Berg, Yerevan, Armenia
Account Manager: Davit Kostanyan
Project Manager: Ida Zakharyan
3D Artist: Laura Orlova
Graphic Designer: Robert Hovhannsiyan
Copywriter: Ani Asatryan
Art Director: Arman Ghazaryan
Creative Director: Ashot Hovakimyan
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