Kostministeriet (The Ministry of Food) wants everyone to eat their daily fruits and greens. And by everyone, they really mean everyone – even young guys whose interest in the bounty of nature is limited, to say the least. They are however crazy about something else – online gaming. In the gaming world, "skins" are hard currency and can be sold for thousands of dollars. Everyone wants them but very few can afford them. So, the Kostministeriet decided to offer Swedish gamers the chance to get their trigger fingers on exclusive skins while at the same time giving them the opportunity to try out some fruit and veggies!
Digital advertisement created by Omnicom, Sweden for Kostministeriet, within the category: Food.