Agency Network: 
December 2008


Digital advertisement created by mfive, Russia for Kosogorov Samogon, within the category: Alcoholic Drinks.

Advertising Agency: mfive creative group, Moscow, Russia
Copywriters: Marina Majorova, Maksim Buchenkov
Director: mfive
Producer: Eugene Kustov
Consultant: Konstantin Garanin
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kurtberengeiger's picture


Activity Score 7349
Guest's picture

c´mon guys ... it´s exactly the same ...

dshott's picture

yeh, a good watch first time round, and definately something that could catch on.

Where is the the brand name dropping though?

Activity Score 475
Kinneir Dufort - Industrial Designer |


Guest's picture

Ray Ban viral - copy paste.

Guest's picture

No shit. Exactly the same...

Ad_Man's picture

get a girlfriend.

Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Dale's picture

The YouTube viral, while not a dead horse, is a very sickly one. It might still get you somewhere but not where you want to go. Now assuming that Russians are completely insane and this sort of thing resonates, where the hell is what you're selling? Neat video, I'm sure it was fun to make but insert any vodka brand here and it's the same.

Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

krautland's picture

no, this is not good.

first off -- they stole the concept from cutwater. ray bran, anyone? levis?

secondly -- cut the fucking score. yes, I know you learned it in ad school but if you want me to wonder if this is a personal video or an ad at all (and people don't forward ads, so you do want me to wonder), make the video shaky, out of focus, off-balance mono, crappy. don't score it. give the camera to a five year-old if you can't do it.

Activity Score 3214
Art Director at erm... no calls please.
Guest's picture

More information about viral

Guest's picture

It´s a really shit. Exactly Ray-Ban, Levi´s ... but really bud.

Guest's picture

And from here
The viral project from "mfive" director and mfive creative group for "Kosogorov samogon*" brand. It is founded on the russian national tradition "to drink a lot&funny" and it is a russian answer on the famous virals.
*Samogon (moonshine) - russian national strong alcohol drink.

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