King of the Bull

Agency Network: 
December 2011


Take our Bull Ride to the Future. Danish digital agency Konstellation believes that the future of brand activation lies in shortening the distance between the real world and the digital platforms. Even things that you would never think of being digital can become digital and thus sharable. They rented a mechanical bull for one of their parties and invented a way to allow the riders to share their experience on social media in real time.

Digital advertisement created by Konstellation, Denmark for Konstellation, within the category: Agency Self-Promo.

Advertising Agency: Konstellation, Copenhagen, Denmark
Creative Directors: Thomas Pries, Nikolaj Fremming
Copywriter: Nikolaj Fremming
Motion Graphics: Kasper Nyman, Theis Grimstad
Programming: Mads Sülou Jørgensen, Morten Barklund
Music: Beck
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Winter's picture

overall fun, great moments captured. voiceover added nice touch, could be irritating, but that's just me. :)

Activity Score 77
Ngee Ann Polytechnic, School of Film & Media Studies, Diploma in Advertising & Public Relations, Currently having an internship in Ogilvy & Mather Singapore, Redworks Interactive
simonds08's picture

no, it is not just you

Activity Score 592
gadgets's picture

Nice but one question: why all marketers love social media but try to go off line people from social media?

Activity Score 1063
andylefty's picture

It had the fun factor although a bit disorientating.

I had to check the credits to understand what it was for.

For a video of this length you'd expect a small detail like that to be included.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

Well it worked for me.

Activity Score 58777
Web Designer/Developer
Glut's picture


Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Nike Diesel's picture

what glut wrote

Nike Diesel
Activity Score 13708
Art Director
Wordfruit's picture

Plenty of stats given in the video, but were the stats of relevant people -- potential or current customers?

Activity Score 1023
thenikcreative's picture

Yes, all stats are actual :-)

Activity Score 17
Creative Director at Republica
jackblack's picture

This isn't bad guys. This would have taken a lot of effort and resources to pull this off. And no, I'm not Danish and I don't work there.

Activity Score 2363
Art Director
thenikcreative's picture

Thanks a lot man!

Activity Score 17
Creative Director at Republica
Temple's picture

You speak about 2.000 people like they were 2.000.000 or something. Noone in real advertising would ever take this seriously. However, I can almost see Miami ad school drooling...

Activity Score 11339
Creative Director
thenikcreative's picture

Hi Temple, thanks for the comment. Please bear in mind that this was an event that we staged at one of our own parties so therefore the numbers are relatively small - yet impressive. Well, at least we think so :-)

Activity Score 17
Creative Director at Republica
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