Optical illuson

Agency Network: 
December 2008
Koleston:  Optical illuson
Koleston Digital Ad -  Optical illuson


Digital advertisement created by Leo Burnett, Puerto Rico for Koleston, within the category: Health.


Make the color last longer.

Advertising Agency: Leo Burnett, Puerto Rico
Creative Director: Víctor Cabezas
Art Director: Fabio Gil
Copywriter: Nánel Rodríguez
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ORISHAS76's picture

Nada pasa con este anuncio. insignificante.

Activity Score 344
Guest's picture

Entra al link del sitio y verás como funciona.

eugenius's picture

bullshit... i cant see any...

Activity Score 396
Art Director
Advertising Pawn's picture

Meh. Just a pretty famous optical illusion: http://www.johnsadowski.com/big_spanish_castle.php

If anything, it's pretty moronic since the point they make is that the color lasts for 3 seconds...

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Advertising Pawn
Activity Score 415
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Nanel's picture

Isn't that advertising? Taking advantage of things that are just out there? Yes it is a famous optical illusion but it worked great for the brand benefit

Activity Score 281
iT-iS-i's picture

If BS came in varied sizes, this would be astronomical.

:: Choose your words wisely or I'll stab you with a point of view ::

Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

What do color blind persons do? Christopher Nolan can't see red or green.

AdvMan's picture

hahahaha. It's a joke

İyi Reklam, Kötü REklam

Activity Score 293
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elmatacho's picture

why dos it end in b/w?

Activity Score 251
Graphic designer
Zeus's picture

it really work....!!!!

Activity Score 900
mark3r's picture

These type of illusions don't work anymore. People need more of an impact than cheap optical tricks. Internet is full with these type of graphics and it's already too common. Would've worked in the 90's (maybe).

Activity Score 1921
Art Director at Scout
Guest's picture

Si ven el link, funciona pero creo que es muy poco tiempo lo que dura el efecto. Fue un buen intento pero no pasa de ser un intento aparte veo que hay dos piezas concentradas en el efecto que tiene el agua en la ejecución y esta es como un poco mas lejana, sólo que en la hay un ambiente de agua pero no veo que tome tanta prominenci(El agua) como en las otras ejecuciones.

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