27 September 2021. Nestlé is finally acknowledging the passionate debate swirling online about the correct way to eat a KITKAT.
The ‘have a bite’ social campaign sees KITKAT jump in to respond to the many people proudly flaunting their innovative and somewhat intriguing approach to the correct KITKAT consumption method.
Tear the pack, break off a finger, snap in half, enjoy. Everyone knows that’s how it’s done. So, if you’re one of the people out there that have been taking a giant bite out of all four fingers, or nibbling off the chocolate layers, KITKAT is actually OK with it, as long as you're taking a break to enjoy it.
The campaign, which will be running until 30th September, kicked off with prominent TikTok creators throwing their voices into the debate by showing how they have a bite, before screen legend Michael Caton added some magical fuel to the fire, biting into a KITKAT himself and asking Aussies: ‘Is this wrong?’
Digital advertisement created by Wunderman Thompson, Australia for KitKat, within the category: Confectionery, Snacks.
Chief Creative Officer: João Braga
Associate Creative Director: Simon Koay
Associate Creative Director: Steven Hey
Senior Copywriter: Steve May
National Chief Strategy Officer: Angela Morris
Senior Strategist: Carnelian Easton-Jones
Partner: Ana Lynch
Group Engagement Lead: Laura Hawdon