Give YouTube a break

Agency Network: 
March 2020


In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped. Guided by user behaviour and data, we pinpointed the 50 most searched topics on YouTube in the region. We then linked those trending searches to relevant, meta and unskippable 6 second ads.

Digital advertisement created by Publicis, United Arab Emirates for Kit Kat, within the category: Confectionery, Snacks.

Advertising Agency: Publicis Middle East, Dubai, United Arab Emirates
Executive Creative Director: Rana Najjar
Creative Director: Mohamed Bareche
Copywriter: Hani Mohsen
Art Director: Mohamed Youssef El Naggar
Art Director: Saaniya Abbas
Planning Director: Jala Fawaz
Digital & Social Media Director: Wassim Haddad
Client Services Director: Maya Khammar
Associate Director: Abdel Rahmane Hassouna
Senior Communication Executive: Sabine Abdallah
Production House: Prodigious
Head Of TV Production: Wael Said
TV Producer: Mayssa Mohamed Ali Al-Azem
Business Executive Officer: Emile Douaihy
Brand Communication Manager: Mayssa Abed
Brand Manager: Ghaith Hamed
Brand Manager: Ziad Jabi
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