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Little money big fun

Agency Network: 
Published/Aired: 
February 2015
KFC:  Little money big fun
KFC Digital Ad -  Little money big fun

Description

In a digital UGC campaign, romanian teens show #richkidsofinstagram you can have fun no matter rich or poor, by reposes their photos and post it under #littlemoneybigfun hashtag (in romanian). See the work at http://littlemoneybigfun.tumblr.com

Digital advertisement created by McCann, Romania for KFC, within the category: Food.

Advertising Agency: MRM//McCann, Romania
Chief Creative Officer: Nir Refuah
Copywriter: Sandra Bold
Art Director: Nadejda Ghilca
CS Team: Ionela Buta, Gina Zgubea, Tina Cretu
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damnson's picture

It's okay, but what's the connection to the brand?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

refuah's picture

The campaign promotes the "smart menu" - A full KFC meal for 3$. Therefore the campaign shows how you can have fun with almost no money.

refuah
Activity Score 6
Creative Director at Mccann Erickson israel
kleenex's picture

yep...

kleenex
Activity Score 58793
Web Designer/Developer
blisteringbarnacles's picture

Nice!

blisteringbarnacles
Activity Score 289
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