Description
In a digital UGC campaign, romanian teens show #richkidsofinstagram you can have fun no matter rich or poor, by reposes their photos and post it under #littlemoneybigfun hashtag (in romanian). See the work at http://littlemoneybigfun.tumblr.com
Digital advertisement created by McCann, Romania for KFC, within the category: Food.
Advertising Agency: MRM//McCann, Romania
Chief Creative Officer: Nir Refuah
Copywriter: Sandra Bold
Art Director: Nadejda Ghilca
CS Team: Ionela Buta, Gina Zgubea, Tina Cretu
Chief Creative Officer: Nir Refuah
Copywriter: Sandra Bold
Art Director: Nadejda Ghilca
CS Team: Ionela Buta, Gina Zgubea, Tina Cretu
Feb 09, 2015 - 5:10damnson
It's okay, but what's the connection to the brand?
Copywriter |
An axe murderer of ads.
Feb 09, 2015 - 8:08refuah
The campaign promotes the "smart menu" - A full KFC meal for 3$. Therefore the campaign shows how you can have fun with almost no money.
Creative Director at Mccann Erickson israel
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