'The Pour' GIF-iti

Agency Network: 
March 2013
Ketel One:  'The Pour' GIF-iti
Ketel One Digital Ad -  'The Pour' GIF-iti


180 Amsterdam and the street artist INSA have taken the craft of painting traditional outdoor advertising and updated it for the digital age. First, they repainted a wall over and over again, creating four 'frames'. Then they edited the frames together to form an animated GIF, or 'GIF-iti' as INSA calls it. Click image to see the animation.

Digital advertisement created by 180 Amsterdam, Netherlands for Ketel One, within the category: Alcoholic Drinks.


Do one thing well

Advertising Agency: 180, Amsterdam, The Netherlands
Executive Creative Director: Al Moseley
Creative Director: Galen Graham
Art Director: Ben Bartels
Copywriter: Joe Craig
Illustrator: INSA
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morse's picture

You gotta click the image to make sense of it all. Lots of work went into this one.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ivan's picture
Creative Director at Ads of the World
kleenex's picture

I like it.

Activity Score 57557
Web Designer/Developer
Klara K.'s picture

Although I appreciate the effort I don't really get the click, the connection of vodka, "do one thing well" and grafitti without a deeper meaning. Also at first I was convinced it is an ad for a marker. Which would actually make more sense.

Klara K.
Activity Score 3269
Charles University in Prague
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