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Culture Captcha

Agency Network: 
Published/Aired: 
April 2018

Description

Kenya Tourism Board needed a tool to Educate local population on the national monuments. So we created the CULTURE CAPTCHA, a tweaked version of the existing Captcha platform that is used to prove online users are not robots. It uses the short video format to showcase Kenya’s unique destinations in an innovative way that requires locals to identify key landmarks by filling out their names. Thus improving their aptitude in helping foreigners getting around and boosting domestic tourism.

Digital advertisement created by Scanad, Kenya for Kenya Tourism Board, within the category: Hospitality, Tourism.

Advertising Agency: Scanad Kenya, Nairobi, Kenya
Creative Director: Breno Cotta
Art Director: Antonio Fernandez
Copywriters: Breno Cotta, Javier Echevarria
Creative Tech Team: Chu Yun Feng, Ya Ting Chien
Fim Director: Dan Prior / QBF Films
Sound: Zakiwketu
Edit / Post-Production: Koome Mwirebua
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Highest Rated

kleenex's picture

I like the concept.

kleenex
Activity Score 58667
Web Designer/Developer
kleenex's picture

I like the concept.

kleenex
Activity Score 58667
Web Designer/Developer
baconneedles's picture

Interesting idea.
I like the line at the end of the video. Real Kenyan.

baconneedles
Activity Score 1047
Copywriter
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