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Zoomout

Agency Network: 
Published/Aired: 
June 2014

Description

To bring to life the expertise and solutions global chemicals company Kemira provides, 358 decided to show what happens in the process from the start of making board to the final product. The Board Experience is a zoomout that starts with a microscopic view showing chemicals influencing molecules. From there the story expands until we see the final product at the factory. Zoom out to see the big picture of how chemistry turns pulp into board at www.kemira.com/boardexperience

Digital advertisement created by 358, Finland for Kemira, within the category: Industrial, Agriculture.

Advertising Agency: 358, Helsinki, Finland
Copywriter: Jonathan Mander
Creative Director / Art Director: Antero Jokinen
Graphic Designers: Isa Jokela-Gomes, HP Savolainen
Producer: Elina Freden
Client Team Director: Tess Cedercreutz
Producer: Jenni Lundström / FLC Helsinki
Post production specialist: Asko Roine
Photographers: ​Oskari Hellman, Mervi Lindman
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Highest Rated

damnson's picture

Ehhhh....

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

damnson's picture

Ehhhh....

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

nicely shot.

kleenex
Activity Score 58721
Web Designer/Developer
Marcao's picture

Boring.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
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