The iconic Finnish brand, Kalevala Jewelry, celebrates its 80th birthday with the Untamed campaign created by Ivalo Creative Agency. Kalevala Jewelry’s new slogan, Untamed beauty, invites women to become untamed, break the rules, and challenge the conventional image of the perfect woman. Film hits viral immediately after release with 620,000 views in a week which is 10% population of Finland.
Digital advertisement created by IVALO, Finland for Kalevala Jewelry, within the category: Personal Accessories.
Account Director: Nina Antipin
Creative Director: Ilkka Ruotsalainen
Art Director: Janne Martiskainen
Project Manager: Elina Känkänen
Graphic Design: Toni Pihlaja
Production Company: Mjölk
Producers: Ykä Nieminen, Imppu Tiirikainen
Director: Viivi Huuska
DOP: Julius Koivistoinen
Music Producer: Jukka Immonen / Fried Music