The Trojan Font

Agency Network: 
Published/Aired: 
January 2014

Description

To reach Designers with passion for typography, we created a font of our own and simply changed around the letters. So upon installation it now shows our recruitment ad instead of the usual font preview.

Digital advertisement created by Jung von Matt, Germany for Jung von Matt, within the category: Agency Self-Promo.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Goetz Ulmer
Creative Directors: Andres Blumenthal, Simon Hiebl
Art Director: Pavel Bondarenko
Copywriter: Heiner Twenhaefel
Designers: Paul Hoerner, Carina Flock
Post Production: Maedchenfilm
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Highest Rated

kleenex's picture

yep.

kleenex
Activity Score 58791
Web Designer/Developer
morse's picture

Great idea, but it's more of an ad for the agency, not really an efficient way to find a typographer.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

yep.

kleenex
Activity Score 58791
Web Designer/Developer
GrumpyArtDirector's picture

Very clever, but one thing that confuses me is... why is the font so incredibly ugly? I mean, if what they want is to find designers with an eye for type, anyone who downloads that hideous thing should be immediately disqualified...

GrumpyArtDirector
Activity Score 858
Art Director
caveman's picture

I expected a lot more when reading the title.

caveman
Activity Score 145
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