The Trojan Font
Description
To reach Designers with passion for typography, we created a font of our own and simply changed around the letters. So upon installation it now shows our recruitment ad instead of the usual font preview.
Digital advertisement created by Jung von Matt, Germany for Jung von Matt, within the category: Agency Self-Promo.
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Goetz Ulmer
Creative Directors: Andres Blumenthal, Simon Hiebl
Art Director: Pavel Bondarenko
Copywriter: Heiner Twenhaefel
Designers: Paul Hoerner, Carina Flock
Post Production: Maedchenfilm
Executive Creative Director: Goetz Ulmer
Creative Directors: Andres Blumenthal, Simon Hiebl
Art Director: Pavel Bondarenko
Copywriter: Heiner Twenhaefel
Designers: Paul Hoerner, Carina Flock
Post Production: Maedchenfilm
Apr 17, 2014 - 21:16morse
Great idea, but it's more of an ad for the agency, not really an efficient way to find a typographer.
Art Director |
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Apr 18, 2014 - 12:49GrumpyArtDirector
Very clever, but one thing that confuses me is... why is the font so incredibly ugly? I mean, if what they want is to find designers with an eye for type, anyone who downloads that hideous thing should be immediately disqualified...
Art Director
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