Facebook places

Agency Network: 
October 2010
Jung von Matt:  Facebook places
Jung von Matt Digital Ad -  Facebook places


When Facebook launched „Places“ in the US, it was expected to arrive in Germany soon as well. While other agencies waited for the hyped service, Jung von Matt/Neckar decided to be one step ahead. Weeks before the official launch in Germany, a VPN Tunnel that simulated an US IP-Adress allowed us to create places in Facebook. So we created the places for our competitors like Neue Digitale / Razorfish (Frankfurt), Interone (Hamburg), Fork Unstable Media (Hamburg), Kolle Rebbe (Hamburg), AKQA (Berlin) and Argonauten G2 (Berlin).
 Not only to show that we are faster than the others, but also to raise attention for Jung von Matt/Neckar at high profile digital creatives. When they checked in at their agencys they received our messages: „First! Want to join? Check in at, we are hiring.“ „Hi, from the trojan horses inside. Want to join? Check in at, we are hiring.“ Of course they also spreaded our message to their whole networks via Facebook. First! Want to join? Check in at, we are hiring.

Digital advertisement created by Jung von Matt, Germany for Jung von Matt, within the category: Agency Self-Promo.

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Directors: Kai Heuser, Michael Ohanian
Copywriter: Gün Aydemir
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krautland's picture

I can't believe you still haven't posted the great quitting calendar to this site.

Activity Score 3214
Art Director at erm... no calls please.
Guest's picture

Only lame self- promotions they can do!!!

do something nice soon!

dsklan's picture

wow, i cant believe they had places two weeks earlier... what an innovation....

Activity Score 1926
Art Director at homeshop
dean viii's picture


dean viii
Activity Score 1686
Creative Director
Pascal Boogaert's picture

This is not the first time Jung von Matt stole an idea from me:

Pascal Boogaert
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