Mach's Lauter Tag - Do It Louder Day

Agency Network: 
September 2020


JoyClub, a dating social network that stands for sexual development and freedom, has called on Germans to change Warntag (or Warning Day) 2020 into National Do It Louder Day.
Warntag is an annual event in which Germany tests its alarm sirens simultaneously throughout the whole country. JoyClub gives a new meaning to this date by encouraging Germans to make the most of the loud noise by making their own noise - with their favorite sexual partner, or partners for that matter. It’s a reminder that being loud is ok. Loud is free.

The campaign was released on JoyClub’s social channels, through influencers, and via their CRM platform.

Digital advertisement created by Proximity, Germany for JoyClub, within the category: Recreation, Leisure.

Advertising Agency: Proximity WW, Germany
Cco: Jonathan Deeb
Creative Directors: Pedro Rocha, Sebastian Steller
Sr. Copywriter: Gustavo Da Costa Neves
Copywriter: Tiago Silva
Art Directors: Bruno Kadesh, Francisco Pascual Cruz, Peter Ebersbach
Account Director: Nadia Leytes
Account Executive: Estefania Cabrera
Social Media Planner: Thais Gallucci
Client: Alex Ochlich, André Jontza, Manuel Binternagel
Audio Production: DaHouse Audio, Cassiano Derenji F. Mello, Lucas Mayer
Video: Getty Images
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