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Baggage Claim

Campaign
Agency Network: 
Published/Aired: 
October 2014

Description

Jimmy Dean launches the “Sunniest Day of the Year,” a daylong activation designed to shine attention on the new Jimmy Dean lunch and dinner offerings. The iconic Jimmy Dean brand Sun character (“the Sun”) will embark on a one day journey across the U.S., where he will surprise and delight consumers along the way and document every step of his adventure across digital and social media.

Digital advertisement created by TBWA, United States for Jimmy Dean, within the category: Food.

Advertising Agency: TBWA\Chiat\Day LA, USA
Producer: David Hoogenakker
Head of TV / Production: Brian O’Rourke
Executive creative director: Brent Anderson
Group creative director: Jerry Gentile
Creative director: James McKenna
Copywriter: Dominic Valdez
Art director: Sharon Park
Production company: Tool of NA
Director: Evan Silver
Executive producer: Robert Helphand
Managing director: Oliver Fuselier
Producer: Joshua Greenberg
Editors: Brooks Miller, Nick O'Neill, Paul Plew
Sound design: Rommel Molina / 740
VFX / Flame: Mike Dillinger
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Highest Rated

Rob71's picture

Oh no..the oldest idea, executed in such a lame way.

Rob71
Activity Score 419
Rob71's picture

Oh no..the oldest idea, executed in such a lame way.

Rob71
Activity Score 419
damnson's picture

Greatest 'whatever idea' in the world right now.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

@minas_mars's picture

I have no clue what that was about.

@minas_mars
Activity Score 1796
Art Director at TBWA |

I'm gonna try say something positive

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