To help users leave vehicle maintenance worries behind, JWT Atlanta created the Jiffy Lube Anxiety Crusher. A rip-roaring monster truck game of epic proportions. Utilizing Bing's image search API, the game lets Facebook users search and destroy anxieties by crushing them in a Jiffy Lube branded monster truck arena. In addition to the first-of-its-kind Bing integration feature, users also get to annihilate anxieties in a, multi-level crash and bash fest, complete with pyrotechnic explosions, buzz saws, laser beams, missiles, and monstrous finishing moves.
Digital advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.
Chief Creative Officer: Perry Fair
Group Creative Director: Tim Wettstein
Sr. Copywriter: Jeremy Jones
Sr. Art Director: Dustin Tamilio
Producer: Khia Banks
Director Of Integrated Production: Peter Blitzer
Digital Production Company: Lollipop, Toronto
Game Developer: Jason Oda Advergaming / Design
Launch Date: July 2012
Why Apple Is Obsessed With the Music of NYC Duo Sofi TukkerRead More
How Hyundai Fell in Love With a Haunting Cover of Steve Winwood's 'Higher Love'Read More
Maren Morris and Zedd Take No. 1 (Again) While New TV Shows ReignRead More
Q&A: AMV’s Rosie Arnold on Branded Content, and Tips for Entering WorkRead More