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Agency Network: 
Published/Aired: 
June 2016

Description

Digital advertisement created by mcgarrybowen, United States for JC Penney, within the category: Retail Services.

Advertising Agency: mcgarrybowen, New York City, USA
Chief Creative Officer: Matthew Bull
Executive Creative Directors: James Cheung, Cliff Skeete
Art Directors: Simon Woodham, Paula Figueroa, Erik Jansen
Copywriters: Danny Wantz, Anna Xiques, Jessica Zalaznick
Director of Content Production/Executive Producer: Paisley McCaffery
Associate Producer: Lauren Lampasi
Managing Director, Integrated Production: Dante Piacenza
Managing Director of Music Production: Jerry Krenach
Executive Music Producer: Jarrett Mason
Music Licensing Supervisor: Kaylyn Keane
Director, Talent Services: Sue Ayson
Business Manager: Marie Sawicki
Account Managing Director: Alaina Lovera
Account Supervisor: Ali Napier
Production Company: Missing Pieces
Director: Tucker Walsh
Editor: Liz Deegan / Missing Pieces
Editor: Steve Bell / Cutters
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Highest Rated

Dzsoi's picture

Videos encouraging fat women are just as commonplace as bullying them to be brutally honest.

Dzsoi
Activity Score 8611
Copywriter
damnson's picture

This is a good cause, and I hate fat shaming etcetera, but there's no creative idea behind this. Maybe it doesn't even need, I don't know.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

halaby87's picture

Yes they should encourage people to be comfortable with themselves ,But also staying healthy

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

kleenex's picture

Nice video.

kleenex
Activity Score 58667
Web Designer/Developer
Dzsoi's picture

Videos encouraging fat women are just as commonplace as bullying them to be brutally honest.

Dzsoi
Activity Score 8611
Copywriter
liblog's picture

It is totally wrong to encourage people to be who they are when they can choose to be better with a more healthy lifestyle.

liblog
Activity Score 49
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