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Deepest Instagram Profile Two

Agency Network: 
Published/Aired: 
August 2019
Jana Water: Deepest Instagram Profile Two
Jana Water Digital Ad - Deepest Instagram Profile Two

Description

CONTEXT
Jana's watwr source is located on a unique depth of 800m. That is why we made a long term platform called „Deep above all“ that functionaly and emotionaly established all that the brand stands for.

BACKGROUND
After the first flight starring freediving world champion Goran Čolak, and the digital extention of his effort called Deepest Instagram Profile, Jana turned a new page. Famous astrophysicist Vernesa Smolčić was introduced as a new campaing heroine. Vernesa's story was also told via film and on social media with a Deepest Instagram profile sequel.

CHALLENGE
After using a deep, long, downwards scroll through a unique, single image grid (DIP), the change of perspective from freediving to astrophysics demanded that we somehow go up (DIP2)!

IDEA
To visualise space exploration on a medium that doesn't support upwards scrolling, we used a ''hack'' to go miles and miles into the sky. A simple twist (of your phone) did the trick.

HOW IT WORKS
To scroll up you need surpass Instagram default settings by turning your phone upside down. The simple twist unlocks a deep scroll/space filled with facts about astrophysics and campaing in general.

OUTCOME
We created a first ever upward scrolling Instagram profile, the Deepest Instagram profile 2. It enabled Jana to expanded its brand narrative on people's favourite social platform.

Digital advertisement created by Saatchi & Saatchi, Croatia for Jana Water, within the category: Non-Alcoholic Drinks.

Caption

Deep Above All

Advertising Agency: Saatchi & Saatchi Croata, Zagreb, Croatia
Creative Director: Ivan Tanić
Art Director: Nebojša Cvetković
Copywriter: Ivan Pavičić
Client Service Director: Robert Pešić
Strategic Planning Director: Paula Baburuć
Account Executive: Alma Mujčinović
Digital Manager: Petra Radnić
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