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James Patterson's "The Chef": Messenger Experience

Agency Network: 
Published/Aired: 
October 2018

Description

“The Chef by James Patterson" demonstrates an all-new approach to the experience and marketing of books in a modern mobile/social age. Through the use of an immersive, multi-media Messenger novel experience, a digital “book club” community, all connected seamlessly to the physical book - this re-imagined experience sought to embrace digital, bring the story straight to readers in a more immersive way, and close the distance between them and the author through a community.

Digital advertisement created by Creative Shop, United States for James Patterson, within the categories: Media, Recreation, Leisure.

Advertising Agency: Creative Shop
Global Head / Facebook Creative Shop: Rapha Vasconcellos
CCO / Facebook Global Business Marketing: Mark D'Arcy
Director and Creative Lead / Facebook Creative Shop: Keenan Pridmore
Production Lead / Facebook Creative Shop: Brian Fox
Global Influencers Lead / Facebook Media Partnerships: Erin Murray
Prototyping Lead / Facebook Creative Shop: Addie Marino
Creative / Facebook Creative Shop: Stephen Vallera
Designer / Facebook Creative Shop: Kelsey Iwaoka
Editor / Facebook Creative Shop: Lorena Ospina
Video Comms Manager / Facebook: Erika Tuzkov
Brand Comms Manager / Facebook: Lisa Stratton
Consumer Comms Manager / Facebook: Liz Shaw
Ads Marketing / Media Partnerships: Mike Consiglio
Author and Executive Creative Director: James Patterson
Manager Digital Engagement James Patterson Brands: Joshua Johns
VP Publishing / James Patterson Brands: Ned Rust
Head of Publicity / James Patterson Brands: Erinn McGrath
Editor / James Patterson Brands: Denise Roy
Directors / 1st Ave Machine: Gabe Michael, Nico Casavecchia
Partner / 1st Ave Machine: Sam Penfield
Executive Producer / 1st Ave Machine: Andrew Geller
Assistant Director / 1st Ave Machine: Brennan Brooks
Director of Photography / 1st Ave Machine: Will Atherton
Line Producers / 1st Ave Machine: David Kornfield, Taryn Nagle
Post Production Supervisor: Melissa Burns
Production Designer / 1st Ave Machine: Sam Henson
Senior Customer Success Manager / Conversocial: Jide Adebayo
Product Manager / Conversocial: Nicholas Falldine
QA and Experience Analyst / Conversocial: Adam Masters
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kleenex's picture

solid way to help sell books.

kleenex
Activity Score 58657
Web Designer/Developer
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