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Be a Rich Facebook Fan

Agency Network: 
Published/Aired: 
October 2010
Jack in the Box:  Be a Rich Facebook Fan
Jack in the Box Digital Ad -  Be a Rich Facebook Fan

Description

URL: http://www.facebook.com/jackinthebox

For every person who ‘likes’ Jack on Facebook, he’ll make a nickel donation into a money jar, displayed and updated in real time on his fan page. At the conclusion of the month-long campaign, Jack will reward one lucky fan with the total amount in the jar. The grand prize will be determined by how loyal Jack’s supporters really are and the number of people they help turn into new Jack fans. Since the more users who sign up means more money in the jar, “Be a Rich Fan” encourages word of mouth to friends and family, though each will want to win the big prize for themselves.

Digital advertisement created by Secret Weapon, United States for Jack in the Box, within the category: Food.

Advertising Agency: Secret Weapon Marketing, USA
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Highest Rated

Guest's picture

Jack has the funniest comments. Check it out:
http://www.facebook.com/home.php?#!/jackinthebox?v=app_141437025883881

Don't forget to "like" the page and register to win the pot money!!

Guest
brookjohnston's picture

it's like if groupon had dirty sex with facebook

brookjohnston
Activity Score 296
St. Lawrence College
AmOgodzzz's picture

Hah! So true.

@brookjohnston FTW

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
Anonymous Author's picture

Pyramid scheme alert!

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

AdsofChina's picture

Another innovative use of Facebook.

AdsofChina
Activity Score 99
Marketing Manager at 23red |

Ads of China // 中国广告
http://adsofchina.wordpress.com

andyStock's picture

Clever use of Facebook - although it is basically bribing people to become fans, I guess it works!

andyStock
Activity Score 666
sirvan's picture

Cute, but not all that "innovative".

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Jack has the funniest comments. Check it out:
http://www.facebook.com/home.php?#!/jackinthebox?v=app_141437025883881

Don't forget to "like" the page and register to win the pot money!!

Guest
clayology com's picture

Now I Adore this one...fun way to make visitors fans!

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

Guest's picture

Quite against FB TOC.

Guest
whyrtt's picture

ok

whyrtt
Activity Score 17
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