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Car vs Piano

Agency Network: 
Published/Aired: 
October 2012

Description

To prove how unpredictable car accidents are, Intouch insurance created a live 24/7 web broadcast. A 359 KG grand piano was suspended from nine ropes above a car in a Moscow garage during seven days. Twice a day people could vote on a live broadcast 24/7 on carvspiano.ru for an unpredictable real event resulting in one rope being cut. For example: if the temperature in Moscow rose to +21C one rope could be cut. If FC Barcelona advanced to the Champions League Final that same week, another rope would be cut. A live Twitter feed was projected on the wall and a timer clock kept the audience intrigued, waiting for the next rope to be cut-or not. On the 6th day the piano fell down on the car and proving that even if we couldn

Digital advertisement created by BBDO, Russia for Intouch, within the category: Finance.

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Highest Rated

CrackerJackFlash's picture

well done

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

thedesignaddict's picture

Great idea. Very different approach.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Roger Keynes's picture

Sweet idea. Love the wit in the unpredictable events too.
Can we add Pussy Riot being released?! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

AndyNorza's picture

I have an accident today an my insurance was the best (GNP) Cool idea, undersantable and holistic

AndyNorza
Activity Score 31
Centro de diseño, cine y televisión
kleenex's picture

That was a great idea.

kleenex
Activity Score 58797
Web Designer/Developer
CrackerJackFlash's picture

well done

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

alausa's picture

Nice.

alausa
Activity Score 1420
Creative Director at Noah's Ark
mark3r's picture

Brilliant.

mark3r
Activity Score 1949
Art Director at Scout
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