Car vs Piano

Agency Network: 
Published/Aired: 
October 2012

Description

To prove how unpredictable car accidents are, Intouch insurance created a live 24/7 web broadcast. A 359 KG grand piano was suspended from nine ropes above a car in a Moscow garage during seven days. Twice a day people could vote on a live broadcast 24/7 on carvspiano.ru for an unpredictable real event resulting in one rope being cut. For example: if the temperature in Moscow rose to +21C one rope could be cut. If FC Barcelona advanced to the Champions League Final that same week, another rope would be cut. A live Twitter feed was projected on the wall and a timer clock kept the audience intrigued, waiting for the next rope to be cut-or not. On the 6th day the piano fell down on the car and proving that even if we couldn

Digital advertisement created by BBDO, Russia for Intouch, within the category: Finance.

Log in to post comments

Highest Rated

CrackerJackFlash's picture

well done

CrackerJackFlash
Activity Score 19518
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Roger Keynes's picture

Sweet idea. Love the wit in the unpredictable events too.
Can we add Pussy Riot being released?! ;)

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

AndyNorza's picture

I have an accident today an my insurance was the best (GNP) Cool idea, undersantable and holistic

AndyNorza
Activity Score 27
Centro de diseño, cine y televisión
kleenex's picture

That was a great idea.

kleenex
Activity Score 57557
Web Designer/Developer
CrackerJackFlash's picture

well done

CrackerJackFlash
Activity Score 19518
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

alausa's picture

Nice.

alausa
Activity Score 1346
Creative Director at Noah's Ark
mark3r's picture

Brilliant.

mark3r
Activity Score 1921
Art Director at Scout
Advertisement
Featured Content

Latest Collections

Advertisement