Every Second Matters

Agency Network: 
June 2013
Interval House Digital Ad -  Every Second Matters


Every second a woman is abused in Canada. Take a second to buy a second to help:

Developers: Steve Shaddick / Floating Castles Media Inc.

Digital advertisement created by Union, Canada for Interval House, within the category: Public Interest, NGO.

Advertising Agency: UNION Creative, Toronto, Canada
Creative Director: Lance Martin
Art Director: Pedro Izzo
Copywriter: David Strasser
Designer: Justin Aitcheson
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adri10288's picture

Great insight. The actual execution (the ticking clock and changing backgrounds) got annoying fast however. Worked for the site's intro page, but I had to leave the after about 30 seconds.

Activity Score 337
Copywriter at Zebra Studios
certaintly's picture


Activity Score 3994
gldc's picture

You have to visit the website and connect with facebook.
Very good idea to involve friends and relatives - but I wonder how many people actually connect to the sitem with facebook.

Activity Score 9
Art Director
kleenex's picture

solid idea.

Activity Score 52778
Web Designer/Developer