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Every Second Matters

Agency Network: 
Published/Aired: 
June 2013
Interval House:  Every Second Matters
Interval House Digital Ad -  Every Second Matters

Description

Every second a woman is abused in Canada. Take a second to buy a second to help: http://bit.ly/ZSgJIw

Developers: Steve Shaddick / Floating Castles Media Inc.

Digital advertisement created by Union, Canada for Interval House, within the category: Public Interest, NGO.

Advertising Agency: UNION Creative, Toronto, Canada
Creative Director: Lance Martin
Art Director: Pedro Izzo
Copywriter: David Strasser
Designer: Justin Aitcheson
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Highest Rated

kleenex's picture

solid idea.

kleenex
Activity Score 58797
Web Designer/Developer
adri10288's picture

Great insight. The actual execution (the ticking clock and changing backgrounds) got annoying fast however. Worked for the site's intro page, but I had to leave the after about 30 seconds.

adri10288
Activity Score 337
Copywriter at Zebra Studios
certaintly's picture

HUH?

certaintly
Activity Score 3988
gldc's picture

You have to visit the website and connect with facebook.
Very good idea to involve friends and relatives - but I wonder how many people actually connect to the sitem with facebook.

gldc
Activity Score 9
Art Director
kleenex's picture

solid idea.

kleenex
Activity Score 58797
Web Designer/Developer
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