Agency Network: 
Published/Aired: 
March 2014

Description

Digital advertisement created by Banjo Eyes, United Kingdom for International Woman's Day, within the category: Public Interest, NGO.

Advertising Agency / Production company: Banjo Eyes Films, UK
Creative: Luca Corteggiano
Director: Davide Gentile
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Highest Rated

Hater's picture

Agree with previous comments, what's the point of this? "Alright" concept with a stupid execution.

Hater
Activity Score 80
almidecor's picture

Really nice idea, but... will this ad solve anyone's problem? Seems like creatives are using serious issues only to prove how brainy they are.

almidecor
Activity Score 24
Copywriter at Havas Worldwide Warsaw
jessamy104's picture

Nope Nope nope. I agree with the previous commenter. The whole thing felt so contrived and unnatural, and the general conduct of the protagonist was so stereotypical of what a "woman" would do (wander around, drink coffee, not know who margaret atwood was) that you can really see that the creatives involved are male.

I don't think this solves anyone's problem. It doesn't reframe the way we think about this problem. It only shows the act of violence, and doesn't actually touch on the real cost of domestic violence (mental anguish, long term erosion of self esteem and self worth).

It wasn't real or genuine - but that's what we need in regards to this issue - a real and genuine dialogue exploring not just the effects, but also the antecedents of this problem.

jessamy104
Activity Score 2
Copywriter
kak009's picture

OMG! what are they trying achieve here? I don't get the point..

kak009
Activity Score 17
Art & Intractive pro
ON's picture

Nice attempt but I have to agree with the previous comments

ON
Activity Score 132
Copywriter at Noah's Ark
Hater's picture

Agree with previous comments, what's the point of this? "Alright" concept with a stupid execution.

Hater
Activity Score 80
kleenex's picture

Agree with the previous comments... This was looking good until the final seconds.

kleenex
Activity Score 57557
Web Designer/Developer
Tahaab.Rais's picture

Agree too; contrived. Nice topic, interesting choice of brand to stand up for it, but a missed opportunity.

Tahaab.Rais
Activity Score 190
Other at FP7/McCann Worldgroup MENA
Marcao's picture

Really contrived. And how do you greet your friend at the cafe with a straight face when she has that ghastly Glass on?

Marcao
Activity Score 3027
Copywriter at DDB Group Asia Pacific
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