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Published/Aired: 
September 2020

Description

“I'm so OCD!”

It’s a common phrase used today to describe anything from being neat freaks to being detail-oriented to being quirky. But the truth is that OCD is a real mental illness that intrudes on the lives of its sufferers. Every time we use the term lightly, we make it harder for actual sufferers to seek help.

To help raise awareness and break stigma during International OCD Awareness Week, the International OCD Foundation will partner with Amazon to give Alexa OCD traits.

Digital advertisement created by Miami Ad School, United States for International OCD Foundation, within the category: Public Interest, NGO.

Advertising School: Miami Ad School, New York, United States of America
Copywriter: Daniel Kang
Copywriter: Samruddhi Pawar
Art Director: Gabs Samame
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