Agency Network: 
May 2016


Digital advertisement created by JWT, Brazil for Instituto Ayrton Senna, within the category: Public Interest, NGO.

Advertising Agency: J. Walter Thompson, Brazil
Chief Creative Officers: Ricardo John, Rodrigo Grau
CSO: Fernand Alphen
Head of Digital: Fábio Simões
Executive Creative Director: Humberto Fernandez
Creative Director: Gustavo Soares
Copywriter: Gustavo Soares, Rodrigo Rocha
Art Director: Diego Vieira, Erico Braga, Pablo Lobo, Pedro Ricci
Account Team: Tom Corral, Alice Fairbanks
Project Management: Kazuo Sugui
Media: João Dabbur, Camila Bertoli, Andreia Kalvon, Andre Sanchez
RTV Director/Artbuyer: Marcia Lacaze
Digital Production:: Maisa Delgado, Sergio Costa, Caroline Pivato
Producer: Flavio Colella, João Ricardo
Animation company: Le Cube
Direction: Ralph Karam
Executive production: Gustavo Karam, Juan Manuel Freire
Production: Juliana Millán, Ana Sieglitz
Illustration: Juan Barabani, Mau Lencinas
Animation direction: Daniel Duche
Animation: Daniel Duche, Diego Polieri, Israel Giampietro, Fernando Toninello, Guadalupe Vyleta, Martín Lara, Mau Lencinas
Clean up: Manuela Calderone, Yas Hanna, Juan Huarte, Guadalupe Vyleta
Composition: Ralph Karam, Nicolás Piccirilli
Sound production company: Cachorro Loco
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Highest Rated

halaby87's picture

Wow art

Activity Score 10512
Other at Health Communications Egypt |


Sacrilegend's picture

The documentary voice was bland. But fuck me, this art direction and sound design -- tremendous feats. Really well done.

Should've hired a translator though. Title at :04 should read "being real," as opposed to "be real."

Activity Score 3394
halaby87's picture

Wow art

Activity Score 10512
Other at Health Communications Egypt |


damnson's picture

Very nice animation.

Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Solid animation.

Activity Score 58777
Web Designer/Developer
BAdsoftheworld's picture

Love it, great animation.

Activity Score 3519
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