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Published/Aired: 
June 2020

Description

On June 14th, we made the Insta heart icon run out of red to spread awareness about blood banks running out of blood. With everyone under stay-at-home orders, blood donations have plummeted in the last few months, we decided to fight the rising threat of a global blood shortage.

Digital advertisement created by Miami Ad School, Germany for Instagram, within the categories: Electronics, Technology, Public Interest, NGO.

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