An online tool at Finnish news website, Ilta-Sanomat, visualizes the news so you can see how much play various stories are getting across the social media spectrum.Each article's social media share — the total reads, recommendations, tweets and comments — is calculated and visualized as a circle. Circles are grouped and colored by their category, forming a realtime graphic that feeds off readers' interactions with the news. Data is saved every hour, so readers can follow how the news grows and changes throughout the day.
Here is a video of the site in action: http://vimeo.com/19475134
Digital advertisement created by Hasan&Partners, Finland for Ilta-Sanomat, within the category: Media.