Published/Aired: 
October 2009
il Fatto:  News
il Fatto Digital Ad -  News

Description

Have a look: http://www.trattorialabufala.com

Visitors of the website trattorialabufala.com will be welcomed by a chef whose specialty is the news taken from online newspapers.
They simply have to bring the piece of news they want to be cooked, copying and pasting its link into the homepage, choose the recipe and enjoy the result: a new article with a totally different and ironic meaning. Through a simple technical gimmick that replaces specific words with others, the trattoria makes you think about how easily news can be manipulated and it challenges the Italian reader’s critical sense emphasizing the importance of not being influenced by superficiality or one-sided stories.

Advertising Agency: Now Available, Italy
Creative Directors: Sergio Spaccavento, Stefano Morelli
Art Director: Giovanni Meroni
Copywriter: Cristina D'anna
Production Director: Seby Fortugno
Web Developer: Simone Lippolis
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tirthomitro's picture

fabulos ideation!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

very cool! Italian style!! George

Guest
Guest's picture

yes italian! Why is not in english too?
good ideas must be international.
p.

Guest
Sherif Hany's picture

Love this one....excellent way of offering the Ad message..

Sherif Hany
Activity Score 92
Producer/Director at Founder of Comrades Communications & Advertising
Guest's picture

funny and clever!

Guest
Guest's picture

Really smart idea with a deep insight!
L.

Guest
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