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Wedding online

Agency Network: 
Published/Aired: 
April 2015

Description

IKEA Sweden is launching an online service where people can get married via a webservice. The new service is particularly helpful for people who live abroad or have friends and family living in other countries.

The best sort of love is easy and effortless. And promising one another eternal devotion at a wedding should be just as simple. That is why IKEA Sweden have created a new type of wedding that is neither expensive nor complicated.

IKEA is always striving to find simple solutions for our everyday lives. At Wedding Online the love couple can invite guests and a wedding officiator via a video link. The guests and the couple gather online in several scenic environments where they can see and hear people present in real time.

Naturally, the service does not exclude people who simply want to renew their wedding vows or celebrate love without it being legally binding.

Digital advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Advertising Agency: Akestam Holst, Stockholm, Sweden
Creative Director: Andreas Ullenius
Art Directors: Erik Nordenankar, Petra Albrektson
Copywriter: Julia Sebesteny
Account Executive: Kjell Mansson
Account Manager: Agneta Oppenheim
Digital Producer: Alex Picha
Planner: Jerker Winther
Digital strateg: Anna Lundeborg
Graphic Designer: Anna Forsberg
Interactive Account Director: Henrik Adenskog
DoP: Nisse Axman
Motion Designer: Eric Karlsson
Film Producer: Frida Heder
Web Production Company: From Stockholm with Love
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blisteringbarnacles's picture

Feel really sorry for the couples who actually do this!

blisteringbarnacles
Activity Score 289
damnson's picture

Oh lord, this is so bad.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Awful.

kleenex
Activity Score 56173
Web Designer/Developer
Ad Eagle's picture

Looks like an April Fool prank.

Ad Eagle
Activity Score 45
Copywriter
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